blufi Archive
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Cricketing action gets bigger with BluFi
Posted on March 22, 2011BluFi brings world cup onto your palm wherever you are! TELiBrahma in partnership with Reliance is delivering exciting near LIVE video clips to millions of cricket fans. This cricket season, BluFi has been deployed in 13 stadiums across 3 countries... -
‘Rather Chew than Talk, Play cricket with Finger and a ball’, A Motion Sensor Game on Mobile
Posted on March 22, 2011As an extension to center fresh’s creative treatment of the communicating the brand message with ‘humor’, this time around the brand leveraged ‘Mobile’ media to create an engagement in an innovatively. And they did it through a ‘Mobile’ game with... -
Things that shaped 2010 for us
Posted on January 13, 2011Hi Friends, It has been a great year for us and we wanted to recall some of the trends that we observed in the market. QR code makes inroads in to India QR code has not just made its way into Indian Market,... -
BluFi for content distribution
Posted on November 19, 2010BluFi has been a favorite channel for content distribution for many brands and is being embraced by Brands across verticals – from Lifestyle to Automobile and Entertainment. It is a fundamental challenge for brands to target their audience at the... -
BluFi creates an interactive platform for IBM ‘Global CEO Study’ at BIAL
Posted on October 14, 2010In today’s corporate world, what are CEOs doing to reinforce their position against competitors and how are they capitalizing on complexity? To answer these questions, IBM initiated ‘2010 Global CEO Study’ and the main objective was to create face-to-face conversations... -
Aircel’s Interactive Activation at Bus Shelters
Posted on October 12, 2010Aircel, a mobile phone service provider in India started their outdoor advertising campaign through hoardings at various bus shelters. But the interactivity with their consumers was missing. Aircel partnered with TELiBrahma to offer solutions to create interactivity with consumers at... -
Not Another case of LOST entity
Posted on September 8, 2010After seeing great success in 6 Major colleges across the country, Cadbury’s 5star wanted to extend its reach to few more college festivals & integrate BluFi in their marketing initiative. This time around we partnered with Narsee Monjee College of... -
Distributing Yahoo! properties through BluZine
Posted on August 6, 2010Distributing mobile applications is always a fundamental challenge that mobile application vendors face. Enabling consumers to discover the application and distribution of the same are the 2 fundamental challenges mobile application vendors have. Yahoo! was further challenged by the need... -
Fiat Grande Punto comes alive through Augmented Reality
Posted on August 3, 2010Unveiling the Fiat Grande Punto 90HP MULTIJET in the premium hatchback segment, Fiat India created a new benchmark for diesel hatchbacks in India. Through this new variant, Fiat wanted to bring in not just innovation but also customer satisfaction wherein... -
IntARactive engagements at 3G Summit
Posted on July 29, 20103G Summit 2010 held on 22nd & 23rd July, 2010 at ITC Sheraton Hotel, New Delhi, witnessed participation from leading Telecom operators who gathered to Identify the significance of 3G launch, Impact of mobile content & emerging issues in India...
