bluetooth Archive
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Distributing Yahoo! properties through BluZine
Posted on August 6, 2010Distributing mobile applications is always a fundamental challenge that mobile application vendors face. Enabling consumers to discover the application and distribution of the same are the 2 fundamental challenges mobile application vendors have. Yahoo! was further challenged by the need... -
IntARactive engagements at 3G Summit
Posted on July 29, 20103G Summit 2010 held on 22nd & 23rd July, 2010 at ITC Sheraton Hotel, New Delhi, witnessed participation from leading Telecom operators who gathered to Identify the significance of 3G launch, Impact of mobile content & emerging issues in India... -
BluFi engages audience at mBillionth South Asia Awards 2010
Posted on July 29, 2010The mBillionth Award is a dedicated platform to explore the latent potential of mobile sector across South Asia. The first edition of the mBillionth South Asia Awards 2010 held on July 23rd, 2010 at Hotel Inter Continental Eros in New... -
TELiBrahma partners with BMTC to provide value added information to commuters
Posted on June 10, 2010TELiBrahma has been instrumental in supporting BMTC’s green initiative to create awareness interactively (as paper free as possible) through a mobile application. The Bus Day application developed by TELiBrahma delivered rich media content on the Bluetooth-enabled mobile phones of commuters.... -
My first ever BluFi experience @ Forum
Posted on June 7, 2010I was at Forum, Bangalore last week and happened to see a standee that said “Forum is a BluFi zone Turn ON your mobile Bluetooth now….” Curious enough, I followed the instructions. I turned on the mobile Bluetooth, and got... -
Nike provides great in-store experience through Augmented Reality
Posted on May 31, 2010With the launch of “Nike Sportswear collection”, Nike India wanted to engage its customers in an innovative way and drive more curiosity towards Nike Sportswear collection. The objective of the campaign was to integrate innovation with the launch campaigns carried... -
Blockbuster movie Prithvi promoted via BluFi at Banshankari Big Bazaar
Posted on May 25, 2010After the IPL season, it was now time for the movie industry to get wired with BluFi.This time round; TELiBrahma leveraged the mobile advertising space to deliver innovative mobile solutions for movie promotions. Prithvi star cast in association with Big Bazaar,... -
Enhancing real time cricket experience at Chinnaswamy Stadium, Bangalore
Posted on May 25, 2010TELiBrahma, made waves again for creating in-stadium activations at Chinnaswamy stadium, Bangalore during IPL 3. The entire stadium was converted into a BluFi zone reaching out to around 50,000 spectators per match.
