After seeing great success in 6 Major colleges across the country, Cadbury’s 5star wanted to extend its reach to few more college festivals & integrate BluFi in their marketing initiative. This time around we partnered with Narsee Monjee College of Commerce and Economics for their 4days long festive, Umang2010. With youth being their target audience, and these festivals attracting good number of students belonging to their TG, Cadbury’s partnered with TELiBrahma to offer innovative engagements to consumers on their mobile that would positively establish the brand thought in their minds.
The entire college campus was converted into a BluFi zone for all the four days of the event.
A 5star branded event guide for Umang, that consisted of the schedule for the event was delivered to students mobile phones that not only formed a utility for the users but also promoted brand activations on mobile.
Various engagements were planned to deliver on users’ mobile and all engagements around the Brand by-line “Jo khaaya Kho Jaaye”. Activities such as “Enact Ramesh – Suresh TV Ad”, photo uploads, treasure hunt not only initiated user engagement but also created user generated content for brand that ensured user participation.
- TVC enact contest:
Cadbury’s 5 Star TVC “Ramesh – Suresh” was delivered to mobile phones of students at the event. They were asked to enact the TVC “Ramesh – Suresh”, capture the entire act and upload it to BluFi to be awarded as the best performer. Watch the winning upload
Photo upload contest:
5Star chocolates were distributed to college kids @ the fest and were asked to capture the expression of being lost in the taste of 5Star. They uploaded the same to BluFi and the Best expressions were awarded with prizes. Users who were lost in the taste of 5star
Treasure Hunt:
Mr. Muthu was lost in the taste of 5 Star at the college campus. Participants had to find Mr. Muthu, based on a few clues about his whereabouts, which were delivered to their mobile phones through BluFi at the campus. Screenshots of clues
And the Brand Achieved….
1. Deeper connect with their Target Audience
2. A clutter free technology for Brand communication
And we are happy to share that we would be creating a BluFi Network across 50 college festivals this festive season!!
