Hollywood’s Best Crime Show Comes LIVE on Mobile Phones
Star world, an Asian English television channel caters to the English speaking population of India. The challenge was to popularize their newly launched daily soap “CRIME @ TEN”. The channel had taken a step forward in airing the Hollywood show before the US. The premier featured latest seasons of 5 different crime shows every weekday. The channel wanted to communicate the launch of new to their viewers in an innovative way.
Star world had released a series of print ads communicating the launch of new series. The ads carried information about all the five shows in a single creative. The challenge was to communicate about the different shows without clutter.
All the print ads were augmented and carried instructions to engage. Users could capture the Ad through intARact application to receive various interesting content related to the show. As a part of single engagement, various widgets were delivered to users that included exclusive promo, WAP page and social connects of the channel.
A simple and easy to navigate catalogue of WAP pages for each show addressed the clutter. Each WAP page carried trivia about both current and past seasons, along with promotional videos specific to the show.
In addition to the rich media content delivered, users could also set alerts for the show within the application. Once set, users received an alert on their mobile 30mins prior to the show timings.
The campaign witnessed 1500+ engagements in a single print release. The promo video saw greater willingness from users with highest number of views followed by the alerts set for the show.
Cricketing action gets bigger with BluFi
BluFi brings world cup onto your palm wherever you are! TELiBrahma in partnership with Reliance is delivering exciting near LIVE video clips to millions of cricket fans. This cricket season, BluFi has been deployed in 13 stadiums across 3 countries to deliver near LIVE video clips at zero cost. Read more…
Reliance leverages BluZine to generate leads for Netconnect broadband+
When Reliance wanted to popularize their product ‘Hi Speed’ service with Netconnect, and reach out to their consumers in this highly competitive market, they had look at the TELiBrahma shore to target their consumers (who are heavy users of Mobile phones). Read more…
‘Rather Chew than Talk, Play cricket with Finger and a ball’, A Motion Sensor Game on Mobile
As an extension to center fresh’s creative treatment of the communicating the brand message with ‘humor’, this time around the brand leveraged ‘Mobile’ media to create an engagement in an innovatively. And they did it through a ‘Mobile’ game with the help of TELiBrahma. The campaign was a unique branded motion sensor ‘game’ with a theme ‘Rather Chew than Talk, Play cricket with Finger and a ball’. Read more…
BluFi creates an interactive platform for IBM ‘Global CEO Study’ at BIAL
In today’s corporate world, what are CEOs doing to reinforce their position against competitors and how are they capitalizing on complexity? To answer these questions, IBM initiated ‘2010 Global CEO Study’ and the main objective was to create face-to-face conversations with over 1500 CEOs for a larger audience. Read more…