Buzz Goes Live Internally at TELiBrahma

It’s the Buzz week at TELiBrahma and everybody is busy buzzing quite literally on their phones. The enthusiasm and effervescence BUZZ has created around TELiBrahma is nothing less than contagious. And why won’t it be so when Buzz has a lot of interesting things to offer? For instance, BUZZ is generously giving away iPod shuffles to all the winners of the daily contests, which will be running till Friday. The contest is open to all, and there is no limit to the participation.

The BUZZ team received positive feedback from all the employees who were randomly chosen to share their valuable feedback. Each of these employees was captured in a video while they shared their feedback. Besides, the team also received overwhelming response from everyone. BUZZ has got exciting features lined up for both internal and external users, which will be available shortly. Internally, all TELiBrahma employees will be able to view important HR related information via BUZZ. For instance, any HR related updates such as job openings, special announcements, birthdays, thank a colleague; etc. can be viewed via BUZZ. This not only sounds cool but also makes it very convenient for the employees as they can literally access all these important information on their phones via Buzz.

On the external front, BUZZ has quite a lot of exciting stuff in store. Apart from the usual videos and games, BUZZ offers cash on delivery online marketing from Infibeam providing fifteen products like books, headsets, mobile phones, etc. as of now. With time, the list will further get longer. The best part is, all of these products are affordable as none of them is priced above three thousand rupees. In the near future, BUZZ is going to introduce a location based wall, which is akin to Facebook where users can post their statuses and share other information about the location they are in. A launch event is also planned externally at one of the partner locations. A lot more exciting features will be introduced as well, besides what’s already mentioned earlier. So, stay tuned to BUZZ and happy buzzing!

What people who Buzzed had to say?

The videos were funny. Really liked the ‘Funny Job Interview Prank’ said Sachin talking about the Buzz experience. A lot of people loved the funny job descriptions that were there in Buzz on the day of Buzz launch. Our team member, Mythri shared it on social media where it sparked off a long conversation.

Times intARact – power of freedom to choose information

If you find print advertisements too static and staid, here is something that will lead you to a more lively campaign — mobile and interactive — from your newspaper. It will offer you the freedom to choose the information about a product that you feel is missing in the campaign.

The Times of India in partnership with TELiBrahma will launch Times intARact, an application that lets you view advertisements on your cell phone through an Augmented Reality (AR) browser. The browser is a ONE time download on your phone.

The browser can be downloaded from http://intaract.mobi/toi on your mobile phones.

AR is a next generation concept that marries the motion and excitement of a TV ad with the interactivity of an Internet campaign. It breaks the monotony of a print ad with moving pictures and is available at your will, at the click of your cell phone button. It is more elaborate, with features and sections that have been customized to cater to the needs and interests of the consumer.

Here`s how it works. All you need to do is
• Download the AR browser from http://intaract.mobi/toi on your mobile
• Once downloaded, install the application
• Start application which will automatically initiate your phone’s camera
• Focus on the Times intARact logo in the Print Ad to know more

To begin with, the browser will lead you to AR spots on four companies — Urbana, Active Acres, Intellisys and Audi. You can focus on the respective logos anywhere — in a print ad or a roadside hoarding. Just like an Internet ad, the application will lead you to an interactive film on the company. In an Audi ad, for instance, you can view their latest models or check their prices. The Times of India, too, is on Times intARact. So, get ready to savor next generation ads on your mobile.

Coverage in The Times of India Kolkata: http://timesofindia.indiatimes.com/city/kolkata-/Browse-advertisements-through-Times-Intaract/articleshow/8096068.cms

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